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Sales Manager Job Description

Use this sales manager sample job description template to advertise sales manager vacancies at your company. Remember to change responsibilities and requirements based on the needs of your organization.

Sales Manager Job Description

We are looking to hire an exceptional Sales Manager with a proven track record to join our team and drive customer acquisition and revenue growth.  You will be responsible for maximizing the potential of the current sales team, hiring new members of staff, creating sales plans and delivering on targets.

You will also be responsible for preparing budgets, coordinating sales training, directing the sales activities, and ultimately, ensuring the growth of the company's sales.   You must be a natural leader, with the ability to inspire and motivate your workforce, have excellent communication skills, and be comfortable creating and maintaining relationships with clients.


  • Successfully managing the sales team to maximize growth and revenue

  • Design and implement a strategic business plans

  • Take responsibility for recruiting, training and appraisals

  • Create and foster client relationships

  • Present sales and forecasts to the management team

  • Identify new markets whilst also monitoring advancements in the competition

  • Increasing the efficiency of business procedures by meeting with operational departments

  • Attending sales meetings, client pitches and conferences where appropriate

  • Negotiating contract agreements with customers.


  • A proven track record in sales and management

  • Proven ability to drive the sales process at a company wide level

  • Excellent mentoring and people management skills

  • The ability to meet or exceed targets and goals

  • The willingness to undergo training to become familiar with the company's products and services

  • Strong leadership, managerial, and organizational skills

  • Good communication, presentation, interpersonal, and customer service skills

  • The ability to create and maintain good relationships with customers

  • Strong negotiating and sales skills

Sample Sales Manager Interview Questions

Once you receive applications to your sales manager job post on DirectlyApply you will need to conduct an interview with each of the job seekers.